Rihanna – ‘Diamonds’

8 Oct

Yesterday’s chart update saw the all-too-soon return of international pop-diva, Rihanna. Although the clubs and radios are still playing her recent floor-fillers, ‘We Found Love‘ and ‘Where Have You Been?’, Rihanna and her team will be releasing a seventh album in November with ‘Diamonds‘ being the first cut.

I’m far from surprised that ‘Diamonds‘ was able to fight off PSY and One Direction this week; it’s definitely the lesser evil on all levels. Soulful with a faint 80’s influence, this Benny Blanco (Ke$ha, Katy Perry) track is a step both up and down from the Calvin Harris club anthem that was laden with sonic synths and a party-hard attitude. It is, instead, a mid-tempo pop ballad that embraces a more stable and worth-while relationship (a big step away from her unsettling infatuation with Chris Brown) with the dreamy metaphor of “shining bright like a diamond”. ‘Diamonds‘ has the same striking power seen in ‘We Found Love‘ as it exudes an infectious amount of positivity despite it’s less upbeat soundscape. The explosive chorus and romantic verses are pushed by seductive beats and an alluring bass, whilst the synths echo in the background, allowing her vocals to control the atmosphere. Vocally, she bounces back and forth between the demanding Beyoncé persona to and an almost irritating Betty Boop voice, which can, unfortunately, prove awkward.

I am not a massive fan of Rihanna, but this particular song is quite a positive development in the star’s career. The production is clearer and the lack of synths shows authenticity. The song is let down vocally, but listeners will be too attracted by the cliché lyrics to notice. Has she finally grown up? I doubt it, but we will have to wait for the album before we jump to any conclusions.

Check it out below.

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